Did you think about purchasing iPhone insurance from the high street store when you purchased your iPhone, but decided it was very costly? Well you are not alone. In the UK, only about 50% of new iPhone contract agreements are offered complete with an iPhone insurance policy, which would cover the most part of the replacement cost of an iPhone during theft or accidental damage.

There are probably a couple of reasons why the subscriptions on insurance policies are quite low for the iPhone, one of which is the monthly expense of the insurance product alone, next, the consumer is not really aware of the real price of the iPhone or its replacement price.

If we take a closer look at the monthly cost of iPhone insurance cover, it is clear to determine that the price will differ significantly between stores. There are many reasons why there is such a big fluctuation in price of insurance coverage. Firstly, the consumer is a captive ordinance for the sales agent in a mobile shop. The sales staff will not need to work too hard in selling you the iPhone, as you have decided you want one before walking into the mobile shop. Thus, just when they have finished signing you up for your new agreement, they try and talk you into buying iPhone insurance coverage as well, but by this time the consumer may have just agreed into shelling out a bit more than they had intended.

Another reason for a low take up on the iPhone insurance product might just be that the consumer is not really aware of just how much it would cost to replace an iPhone if it happened to be stolen or suffer accidental damage. You see, when the iPhone dealer provides the customer a free handset, it is subsidised by the mobile phone network provider, like Vodafone, as they have been guaranteed at least 12 months of your business. One thing is certain though, they will not give you a second free mobile phone before the end of your contract, and the replacement will be down to you.

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